The food industry’s largest and most comprehensive knowledge base about the food shopper.
Get to the truth and uncover opportunities with a clear view of what consumers really do, compared to what they say they do..
Go beyond your view of "right now." NPD offers actual consumption data and forward-looking modeling and research techniques.
Harry brings together over 30 years of research and 30 databases for a complete picture of in-home and away-from-home consumption.